Allied Life: Hires a New Marketing VP




                                
                    ALLIED LIFE  HIRES A 
                 NEW MARKETING VICE PRESIDENT
           Contact Jeff Roling 800-532-1436 ext. 4454

Des Moines, Iowa, June 23, 1997 -- ALLIED Life  Financial Corporation (NASDAQ
symbol ALFC) today announced it has hired a new marketing vice president.

E. Robert Bejcek, as Vice President,  Marketing, will be responsible for the
marketing and sales of life and annuity products through the independent 
property and casualty agencies of the ALLIED Group of companies.  Mr. Bejcek
has 23 years' experience in the life insurance industry,  the last six as Field
Vice President with All American Life Insurance Company based in Pasadena,
California. His duties at All American Life were to recruit and manage
brokerage, marketing and Personal Production General Agent agencies in the
states of California, Washington, Oregon, Arizona and Utah.

Last year the Company announced that it split the marketing responsibility for
its property-casualty and traditional distribution into two separate areas of
responsibility. Joe Ross, Vice President, Marketing, will continue to head the
marketing and sales effort for ALLIED Life's traditional distribution system.







ALLIED Life Financial Corporation is a holding company  that, through its
principal subsidiary, ALLIED Life Insurance Company, underwrites, markets, and
distributes life insurance and annuity products in rural and suburban areas of
the United States.

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