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           Eskimo Pie: Schedules Shareholder Meeting


901 Moorefield Park Drive       Contact: Thomas M. Mishoe, Jr.
Richmond, Virginia 23236        Telephone: (804) 560-8490


             FOR IMMEDIATE RELEASE: July 14, 2000

         ESKIMO PIE SCHEDULES SPECIAL SHAREHOLDER MEETING        

Richmond, Virginia (NASDAQ NNM: EPIE) - Eskimo Pie Corporation 
announced today that the Board of Directors has called a special meeting
of shareholders to vote on the merger transaction between CoolBrands
International Inc. (formerly, Yogen Fruz World-Wide Incorporated) and
Eskimo Pie Corporation, whereby Eskimo Pie would become a wholly-owned
subsidiary of CoolBrands. This meeting is scheduled for September 6,
2000, with a record date of July 13, 2000.

The Company also stated that the Federal Trade Commission has granted
early termination of the waiting period required under the
Hart-Scott-Rodino Antitrust Improvements Act of 1976 with respect to the
merger. Additionally, certain requirements under the New Jersey
Industrial Site Recovery Act related to environmental issues at the
Company's Bloomfield, New Jersey manufacturing plant have been
satisfied, as evidenced by the execution of a Remediation Agreement with
the New Jersey Department of Environmental Protection on July 13, 2000.
Both of these items needed to be resolved prior to submitting the merger
agreement for shareholder approval.

Further, the Board of Directors amended the Company's shareholder rights
plan (Rights Agreement) to make it inapplicable to CoolBrands with
respect to transactions under the merger agreement.

The parties anticipate that proxy materials relating to the special
meeting of Eskimo Pie shareholders will be mailed prior to the end of
July 2000. The proposed merger transaction remains subject to customary
closing conditions.

Eskimo Pie Corporation, headquartered in Richmond, Virginia, created the
frozen novelty industry in 1921 with the invention of the Eskimo Pie ice
cream bar. Today, the Company markets a broad range of frozen novelties,
ice cream and sorbet products under the Eskimo Pie, Real Fruit, Welch's,
Weight Watchers Smart Ones, SnackWell's and OREO brand names. These
nationally branded products are generally manufactured by a select group
of licensed dairies who purchase the necessary flavors ingredients and
packaging directly from the Company. Eskimo Pie Foodservice is a leading
supplier of premium soft serve ice cream, frozen yogurt, custard and
smoothies to the foodservice industry. The Company also sells a full
line of quality flavors and ingredients for use in private label dairy
products in addition to the brands it licenses.


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