Eskimo Pie: Shareholder Information

                            NEWS FROM:
                     ESKIMO PIE CORPORATION

901 Moorefield Park Drive         Contact:  Thomas M. Mishoe, Jr.
Richmond, Virginia 23236              Telephone:  (804)-560-8490

            FOR IMMEDIATE RELEASE:  January 24, 2000


    Eskimo Pie Corporation Reports Continuing Discussions 
           Concerning Possible Sale of the Company

     Eskimo Pie Corporation today reported that it continues to work with its
financial advisor, First Union Capital Markets, in pursuing a possible sale of
the Company for the purpose of maximizing shareholder value.

     David B. Kewer, president and chief executive officer stated that the
Company continues to engage in detailed discussions with several parties
regarding a possible business combination transaction.  Kewer stated that the
process involves varying levels of continuing due diligence, and also focuses
on the resolution of various contingencies associated with such discussions. 
These contingencies include financing requirements for certain interested
parties, licensee consents from one or more of Eskimo Pie Corporation's major
licensees, resolution of certain previously disclosed environmental issues
relating to Eskimo Pie's Bloomfield, New Jersey property, and possible asset
sale requirements in connection with a sale or other business combination
transaction.

     Kewer stated that Eskimo Pie's Board and management remain committed to
exploring all viable alternatives for the sale of the Company.    Kewer stated
that "since our September Shareholder Meeting we have been aggressively
pursuing a sale of the Company.  We had hoped to be further along in the
process by now than we are able to report, but we have not been presented with
an acceptable non contingent offer to present to our shareholders. However, we
continue to work toward the development of a proposal that we believe is in
the best interest of all shareholders and that we can enthusiastically
recommend.  When and if we are in a position to report such a proposal, we
will do so".  Kewer added "until then, we will focus on executing our business
plan for 2000 to insure that we maintain the value of the Company.  Kewer
added that operating results in 1999 were very strong and management felt the
Company had good momentum as it begins to move into the 2000-selling season. 
"The Company had very good operating results in 1999 which is particularly
notable considering all the outside distractions we experienced".  Audited
financial results will be released in early March 2000.   

     Eskimo Pie Corporation, headquartered in Richmond, Virginia, created the
frozen novelty industry in 1921 with the invention of the Eskimo Pie ice cream
bar.  Today, the Company markets a broad range of frozen novelties, ice cream
and sorbet products under the Eskimo Pie, Real Fruit, Welch's, Weight Watchers
Smart Ones, SnackWell's and OREO brand names.  These nationally branded
products are generally manufactured by a select group of licensed dairies who
purchase the necessary flavors ingredients and packaging directly from the
Company.  Eskimo Pie Corporation also manufactures soft serve yogurt and
premium ice cream products for sale to the commercial foodservice industry. 
The Company also sells a full line of quality flavors, ingredients and
packaging for use in private label dairy products. 




Ends.