Beverly Hills, CA, March 2, 2000—SamsDirect Internet, the Beverly Hills-based Internet marketing firm announced today that it has registered 60,000 domain names in the top-level ".CC" domain since January of this year. The ".CC" Domain works worldwide just like .com—with the difference being that millions of good .CC domains are still available, while nearly all good .com names have been taken.

SamsDirect Internet credited the success of the SPOT.CC marketing campaign to the general public’s appetite for easy-to-remember domain names, the ease of using the company’s www.SPOT.CC Domain Retrieval Service and, most importantly, SamsDirect Internet’s unique marketing alliance with Clear Channel Communications, Inc. Clear Channel is one of the world’s largest radio broadcasters with, including announced acquisitions, over 800 radio stations in the United States alone.

"It’s like catching lightning in a bottle," states David Sams, Chairman/CEO of SamsDirect Internet. "The last time I experienced something with this much instant heat was when I launched the Oprah Winfrey Show while head of marketing for King World."

"This is truly one of the great marketing stories of the new millenium," states Randall Mays, Executive Vice President and CFO of Clear Channel Communications, Inc. "It clearly illustrates the incredible branding power of Radio as an advertising medium. We are very committed to this effort and plan to make the .CC Domain as popular as .COM." Clear Channel stations benefit from the sale of each domain name sold, and is putting much of the proceeds back into the local markets to enhance each station’s Internet presence.

The SPOT.CC marketing campaign began testing in Orlando, Florida earlier this year. National rollout of the SPOT.CC radio advertisements began in early February. Many of the Clear Channel radio stations have, or are in the process of switching their current .com websites to .CC. Some of these include http://www.magic107.cc , Orlando; http://www.y-100.cc , Miami; and the popular http://www.kissfm.cc in Los Angeles.

"Our stations are enjoying this promotion," states Clear Channel Radio Group President Randy Michaels. "They feel as though they are at the center of something big on the Internet. It really is a convergence between the two mediums. Our desire is to make .CC the second most popular Domain on the net over the next 12 to 18 months—ahead of .net and .org."

"This campaign targets the general consumer who did not think about registering a good .com domain four or five years ago," states Renee Sams, Co-Chair and COO of SamsDirect Internet. "We have moms registering domains for their kids; new brides registering domains to post their wedding pictures; and small business owners registering a good .CC domain to replace a long, not-so-memorable .com domain name. This is the public's second chance to grab a good Domain while they're available."

SamsDirect Internet is a division of David Sams Industries, Inc. (DSI). DSI has its world headquarters in Beverly Hills, CA. The Company’s direct-to-consumer marketing division is responsible for campaigns that have generated over $100 million via the Internet, radio and television. Prior to forming DSI, David Sams was head of marketing for King World where he helped to turn WHEEL OF FORTUNE, JEOPARDY!, and OPRAH WINFREY into household names. The company’s TV division has won nine Emmy awards and numerous advertising awards.

For more information, contact:
SamsDirect Internet
David Sams
Chairman/CEO
(310) 772-0770

Clear Channel Communications
Randy Michaels
President, Radio
(606) 655-6500